Personal and rebellious. Popular and classic. Contemporary yet timeless. Such is the identity of JUCH, a brand with a vision. Enthusiastically challenging a trend-driven industry, JUCH doesn’t produce your average pair of shoes; discover this story of heart and sole.
Born in love and made in Europe, JUCH is the lovechild of Parisian couple Julia and Charles-Hugo. (JU + CH… makes sense now, doesn’t it?) Lovers, companions in travel and partners in crime, the pair bonds over more than their lovebird-like relationship; amongst their shared passions, you’ll find a great love for great shoes.
Combining their love for the world and a personal quest to create the perfect shoe, JUCH brings together traditional, authentic craft and timeless design via eco-friendly production. Looking good is one thing, but doing so while being good to the environment makes all the difference. Selected across Europe and brought back to the brand’s convivial atelier in Porto, JUCH’s choice of materials is made with environmental and aesthetic priorities in mind - a move we fully support.
Whether you’re more of a sneaker person or find yourself lusting after their best-selling Fischer boots, JUCH promises to serve you with the most refined, high quality components in every possible way. Organically tanned, buttery soft calfskins are chosen to create a variety of products that not only guarantee durability, but age beautifully.
Signature blake stitching is applied to optimise solidity and longevity no matter how powerful the spring in your step, proving that every detail counts. Lastly, each shoe is fine-tuned to perfection by expert leather workers to ensure unparalleled comfort.